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Marketing Homeowners Insurance to Millennials

  • Posted by Danielle Kerese | < 1 min read

Although the insurance industry is thriving, it has faced significant challenges when it comes to targeting millennials. This is largely because insurance agencies are using the same tactics (think telemarketing and direct mail) to reach new clients. These tactics, however, aren’t an effective way to reach the new generation. That’s why it’s important for insurance agents to implement forward-thinking marketing strategies geared toward the generation who grew up on the internet.

Danielle is a graphic design artist at Progressive. In her spare time, Danielle's passion is her fine art projects, including painting and stained glass. She enjoys baseball, music, and travel as well as spending time with family.