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Use These 3 Tools to Drive New Commercial Business

  • Posted by Heather Tucker | 2 min read

Marketing your agency takes time, creativity, and resources – items that are likely in short supply. Cue Progressive Marketing. Whether you’re building a pipeline of small businesses, looking to reach small fleets, or targeting niche markets, Progressive Marketing has tools to help.  

Getting to Progressive Marketing, your go-to for marketing materials and resources, is simple. Just log on to ForAgentsOnly.com and select Marketing under the Agency Admin tab, or scroll to the footer on the homepage and click “more” under Progressive Marketing. Then select ‘view all’ from Commercial Lines and then search for the items you need by using the categories on the left.  

1.Print and digital advertising 

Spring and fall can be busy times for many small businesses such as landscapers and residential contractors. And no matter the season we have the postcards, customizable sell sheets and ads, and more to help you add additional protection for your personal auto customers who may also have a small business.   

You can also beef up your agency’s social media with a wide variety of assets to reach your customers across multiple platforms.   

2.Programs 

Check out the tab on Progressive Marketing for Programs. You’ll find links to resources such as lead generation, search engine optimization, social media audit, social content, and more.  

3.Email Resources 

Email is a great way to add additional protection for your current customers. Let them know about options available for both Personal Line and Commercial Lines with these options. 

Bonus: More resources! 

Knowledge on Demand
The people within your agency are the most important asset. Their knowledge and advice are what customers care about. Keep them sharp with training and information. Whether you have a new agent to train or just need to brush up on product details, Knowledge on Demand offers resources on a variety of topics—from Top Commercial Growth Strategies to overviews on how to quote small fleet, livery and heavy truck and more. You can also enroll in unlimited free continuing education (CE) courses. You’ll find a link at the bottom of the For Agents Only home page. 

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Follow us on LinkedIn for more helpful ideas and content to grow your agency. You’ll get actionable tips, tools, and even helpful content to share on your own pages. 

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Heather is a writer for Progressive Commercial Lines. She enjoys the research behind writing and translating it into everyday language. She also loves a great pie.